We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. Fair to say midweek races are probably an idea thats come and gone? With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. This marks the second straight week that NASCAR has been up in viewership. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) Is NASCAR the Most Watched Sport in America? | Sports Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. The NASCAR ratings for the 2022 season are the best they have been in four years. NASCAR will for sure be even better next year. Statista. Is shortening the schedule back a little bit something to consider? As a Premium user you get access to the detailed source references and background information about this statistic. Year-over-year viewership this season has been down every step of the way. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. What does that present for NASCAR in terms of going out and trying to capture an audience? Saturday's NASCAR Xfinity Series race was shown via FS1. Read more In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Follow below for live results and highlights from this year's Wurth 400. Racing, like basketball and other sports, has seen year-to-year ratings decline. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC Clicking on the following button will update the content below. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. Where Did All The NASCAR Fans Go? - Forbes . According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. It would have been nice to have heard more during the championship race from Earnhardt. Has either Fox or NBC indicated that theyre interested in re-upping? Required fields are marked *. Brian Herbst is the senior vice president for media and productions for NASCAR. This year's race peaked at 10.57 million viewers during the final laps from 6:30 p.m. to 6:45. I think thats some pretty solid footing.. In fact, Talladega proves that it is not simply a TV problem. I also think it's healthy just in terms of the interest. Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. Last year, FOX averaged 4,159,000 viewers per race. Brilliant. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for NFLX to incorporate the statistic into your presentation at any time. 3 min read. Youve seen a lot of change in our industry over the course of the last two or three years. But experts say the reasons are multitude. And the same is true for NASCAR. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. NASCAR Is Better Than Ever, but Why Is No One Watching? NASCAR at Dover live updates, highlights from 2023 race You only have access to basic statistics. NASCAR TV Ratings: Every NASCAR Cup Race Since 2011 - TobyChristie.com NASCAR is no exception. Show publisher information Related: Phoenix race results from March 13, 2022 (NASCAR Cup . (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); NASCAR at Dover: Free live stream, TV, start time for postponed race Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. I think that the relationship between our network partners and NASCAR has changed for the better. Please do not hesitate to contact me. Id say in particular, in the short term, those network windows are really, really important. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Every sport has a very passionate fan base. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. These Are The Reasons Why NASCAR Is Losing Fans - HotCars liability for the information given being complete or correct. Note: This interview has been edited for clarity. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. NASCAR at Dover live race results, updates, highlights from rain That metric is down 16% over the last 24 months. Learn more about how Statista can support your business. NASCAR viewership numbers are out; outscores all other - Sportskeeda Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. NASCAR average TV audience in the US 2019 | Statista They are included along with social media engagement, streaming, and the like. Where does NASCAR sit in the viewer landscape? On ratings, streaming ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. The victory was Truex's first in the . Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. Kyle Busch, NASCARs black hat, won his second title. NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News When the TV ratings came in, NASCAR looked to have lapped the field. You will find all of your NASCAR ratings coverage at Sportsnaut. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. NFL Draft viewership rebounds from last year - Sports Media Watch (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. We will be a linear TV property, traditional TV property, through 2024. I think that you will see us take a hard look at race lengths over the course of the next two or three years. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. The next evolution in viewing habits is streaming. I have been around and covered NASCAR for over two decades. The news sort of heads downhill from there. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? Motor Speedway. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. And thats with a rain-impacted Daytona 500 in 2021. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. Not only in the business world, but in all sports as well. But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. Thats the first time that has happened since 2009 where well have more network races than cable races. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? At the start of the 21st Century NASCAR TV ratings meant everything. In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. This is a BETA experience. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. For us, we are a linear TV property today. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Chart. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Please do not hesitate to contact me. working with us to tweak the distribution as needed. Follow Jordan on Twitter @jordan_bianchi. NASCAR Cup Series average TV audience in the U.S. 2022 - Statista While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. And I feel like were peaking at the right time, for sure. Top NASCAR drivers head to Monster Mile; what about Jimmie Johnson? I probably would have been in a different position if the rights deal came up in 2018. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). Too many breaks in the race for me to keep watching. Lets take a deeper look at the data from the last five years. FedEx might not like, but at least you could fill that big booth on ur podcast. However, the 2022 season represented very notable numbers. In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? The trajectory is good. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . Upon further review, however, the country's most popular racing series has a reason to be concerned. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. The ideal entry-level account for individual users. Last year, Indys start time was 1 p.m. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. I think youll continue to see a premium on those network windows from the team side. That race had 1,279,000 viewers with a rating of 0.72. The statistic depicts the average national TV viewership in the U.S. for selected motor . Show sources information This. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. ET; it will have a start time of 3 p.m. next year. You can contact him here or on the Sports Media Watch Twitter page. Opinions expressed by Forbes Contributors are their own. These numbers were slightly lower compared to the 2019 Daytona 500, where they. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. or Disney plus; there's more competition for those eyeballs then there's ever been. Currently, you are using a shared account. Phoenix was not the only race to record a drop, with the 2022 Daytona 500 also under-performing in terms of viewership despite the hype and ticket being sold out. Daytona 500 Ratings History (1979-present) - Sports Media Watch Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Up until the middle of the 21 st century the. June 16, 2022. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. And those ways that didnt always involve traditional broadcast TV. (Photo by Chris Graythen/Getty Images), Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. The network windows and broadcast windows have never been more important than they are in 2021. The data would back that up. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. The sport has seen two major boosts for the 2022 season. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M).
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