She was just starting in music and needed a plug to help her reach the mainstream. Yandy battles it out with Samantha and Kim while Cardi B takes aim at an unexpected target. The two have dispelled the rumors over the years, having posed together for pictures on social media. Im not hurt and Im doing great where Im at.. Leena is a writer and editor that has a passion for life and keeps her finger on the pulse of current news and events. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. I would never nor have I ever put my hands on any female. Kayla's mother's name is rumored to be Regina Gamboa however the details of her have not been public yet. (new Image()).src = 'https://capi.connatix.com/tr/si?token=9c70969a-1597-42dd-9980-f3d56f4c8b56&cid=8d6b4040-04c9-4ad0-aa63-766b9eb4e9b9'; cnx.cmd.push(function() { cnx({ playerId: "9c70969a-1597-42dd-9980-f3d56f4c8b56", mediaId: "c27b2256-d489-46f7-9964-308320d947b9" }).render("93ebca7fcf164e8daf704ceb059c6e9f"); }); When asked if Cardi has ever thanked him, Self tells the hosts that she has never thanked him. She is her only daughter's single mom and hopes to settle with a loving man who can also play a good role for her kids. Masthead, Economic Equity & Racial Justice Townhall Series, Elevate Black Podcast sponsored by Fifth Third Bank, 100 Founders of Change by American Express, Chasing Success Podcast by JP Morgan Chase, Black Business Month Sponsored by Nationwide, 2022 Registry Of Corporate Directors Listing, 2021 BE Registry Of Corporate Directors Listing. Philly's Power 99, WUSL - Hip Hop and R&B Radio in Philadelphia with The Rise & Grind Morning Show! Self is the founder and CEO of Gwinin, which sells t-shirts and baseball caps. DJ Self can be heard on Power 105.1FM from 10 p.m. to 2 a.m. every weeknight. Nicki Minaj went on a Twitter tirade after an alleged exchange with DJ Self at New York City radio station Power 105.1. } List of Love & Hip Hop: New York cast members - Wikipedia Cardi B's Dating History: Who Did Cardi B Date Before Offset? | StyleCaster His zodiac sign is Capricorn Cardi B is a 30 year old American Rapper. I too also give back#GwininGives. Copyright 2023 IBTimes LLC. Ridiculous drama aside, Fab can actually rap. At the time, Cardi B said that she was hurt by DJ Self underestimating her talents. Its unclear where DJ Self appears in the equation, but she told him the three disrespectful words that no New Yorker wants to hear. Its fake. page_type: 'article', After dating for over a year, Yorma and Self parted their ways cause she caught Self cheating her with Cardi B and Rose. And it shows. Gossip Its no surprise that Self spoke highly of the rapper, who also got a profile boost after his supporting role on the hit VH1 show that also made Self a household name outside of New York City. Cardi B Updates | BGU on Instagram: "1 Year Ago Today, DJ Snake brought And you cant do anything but respect that.. IBT Fast Start - Let the best of International News come to you. As soon as Cardi B started getting carried away on his time, DJ Hed had no problem at all putting her back in her lane. Visit Glamour Path for the latest celebrity Information. Your Money, Your Life, LATEST LISTS Love & Hip Hop New York. Thanks to the indelible hit that is " Bodak Yellow ," Cardi B earned herself a number one spot on the . cast, but she initially turned him down. Cardi B's Memorable One-Liners From "Love & Hip Hop: New York" - TVOvermind Since 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. It hurts your feelings sometimes. Nicki then warned self and threaten Self that she will expose him by telling everyone about the negative remarks he has given to other female rappers. The gorgeous Cardi B appeared, looking toned down and very natural with straightened hair and earth-tone-colored makeup. . But he stops short of taking credit for discovering her. Win $1,000 Thanks to The Pool After Dark at Harrah's Resort Atlantic City! 16 Times Cardi B Proved She Was Gang Gang On 'Love & Hip Hop: New York' Dj Self is a dancer from the Bronx as is the fellow LHhNY cast Member, Cardi B. tag: 'mandc,cardi-b,dj-self,my-humble-opinion-podcast', This cookie is set by GDPR Cookie Consent plugin. On Tuesday, the Power 105.1 employee took to Instagram to address the fight that took place during the VH1 show. Born and raised in The Bronx, Cardi, ne Belcalis Almanzar, started to gain notoriety online in 2013 for her . targeting: { div_id: 'div-gpt-ad-rightrail-2', Stay tuned to hear her side of the story. Youre bitter. Black Men XCEL Over Snitching Comments: I Felt Bad. Born Belcalis Marlenis Almnzar on 11th October, 1992 in Washington Heights, Manhattan, New York City, New York, USA, she is famous for Instagram Sensation, Love & Hip Hop New York . Analytical cookies are used to understand how visitors interact with the website. The television personality is pictured attending Young Jeezy's birthday dinner on Sept. 28, 2016 in New York City. This time, DJ Hed has publicly told her to stay in her lane. There's a time and a place for self-promotion, and his live social media platform offers neither. Cardi B Fans Share Why No Filter Is Better Than Fake Love, Cardi B And DJ Khaled Release 'Big Paper' With Big Hype, Is This Part Of The Glee Curse? kw: 'mandc,cardi-b,dj-self,my-humble-opinion-podcast', By clicking submit, you agree to receive emails from Rolling Out and accept our web terms of use and privacy and cookie policy. As the argument progressed, Hennessy ran on stage to fight Major, however, DJ Self stepped in blocking her attempt. Management These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. The Love & Hip Hop: New York Season 7 reunion episodes were full of drama and things did get physical between cast members. DJ Self stopped by The Hip Hop Uncensored Podcast To Speak on his relationship With Cardi B, her controversial lyrics and why he didn't sign her before she blew up!Click Here To Get Our New Merchandise http://bit.ly/39KoHKTJoin this channel to get access to perks:https://www.youtube.com/channel/UC8LJ_d-SCuE9V7pEl8PvyaQ/joinThe Latest Hip Hop News, Viral Headlines, And Breaking stories. Here are some facts about DJ Self: Dj Self has an estimated net worth of $3 million. But he stops short of taking credit for discovering her. A post shared by DJ Self (@djself) on Aug 14, 2018 at 1:06am PDT. Its ghetto. Ur a reality tv hoe. Its certain things that I dont like, like sometimes he underestimates me a little bit, Cardi B told blogger CNikky. DJ Johnny Hansum, DJ Self, DJ Will, and Mariah Lynn celebrate DJ Will's birthday at Taj on January 7, 2016, in New York City. Published Tue Nov 12 2019 By aisha John Self professionally known as DJ Self is a DJ, music producer, and reality star who is also known as 'The Prince Of New York'. she had no music out but the other chicks did. But he stops short of taking credit for discovering her. Dont belittle me, the post read. Tomorrow you can repeat that to some reals ones. INFORMATION And while this all suggests Self was cheapening his brand by going on Love & Hip Hop: New York, the longtime DJ and president of Gwinin Entertainment viewed the exposure as a positive thing. She was born on March 24, 2000, and was first seen on the reality show Love and Hip Hop. But, in the same sentence, I may not have done anything for her music career. Cardi has bundles of songs under the belt that slap, some obvious; others are hidden gems. cat: 'celebrity-news', Monrowe (@MoniqueMonrowe) April 8, 2018, I know DJ Self TIGHT, cause he was def fronting on Cardi B, YellowFever (@Whiteboyy_prod) April 10, 2018, Now people coming at DJ Self over bypassing Cardi B for the other chicks. Cardi Bs album went Gold in 24hrs, I remember on L&HH when she was begging Dj self to sign her and play her records on radio and he was fronting. tag: 'mandc,cardi-b,dj-self,my-humble-opinion-podcast', In the show, the Self commented that Minaj has the best album than any other female rapper. Facts About DJ Self - The Prince of New York Once Dated Cardi B. I got the opportunity to network like never before as a result of that show to get real money, to tour all over the world, to jump on a plane to go here and go there, even with my Gwinin family. Passed up on ya meal tkt now u get crums from her table. This cookie is set by GDPR Cookie Consent plugin. Facts About DJ Self - Glamour Path It is not cool for anyone to put their hands on a woman intentionally. 833 likes, 3 comments - Cardi B Updates | BGU (@bardigangupdates) on Instagram: "1 Year Ago Today, DJ Snake brought out Cardi B, Selena Gomez, and Ozuna to perform "Taki Taki . Additionally, in a since-deleted Instagram post, Self began dissing the Barbie Dreams rapper, saying that Bardi had the best female album this year. The Business Of Being Cardi B : The Record : NPR However, things eventually worked out, and the rapper joined the cast. Entrepreneurs Summit 19w. I remember on LHHNY she said he was gonna regret his decisions Life comes at ya fast . presses the topic, noting that Self put her in a space where her music was relevant. Speaking of social media, Twitter was quick to remind Self of his doubtful days of the Grammy winner. Cardi said; "hey what's happening everybody, how youguys doing? divId: 'div-gpt-ad-rightrail-1', But, its always gonna be that way, why would you not underestimate somebody that you seen [sic] on the stripper pole? A ferocious battle has broken out on social media, and at the center of it is Nicki Minaj, DJ Self and a non-participating Cardi B. "I Didn't Have The Knowledge To Sign Cardi B At That Time" DJ Self is a 37 year old Nigerian Disc Jockey born on 20th January, 1986 in Nigeria. Ice Spice Says Leaked Song Is A 'Throwaway', Snoop Dogg In Bidding War With Deadpool Over Ottawa Hockey Team, Lil Wayne Will Livestream Final Stop Of Welcome To Tha Carter Tour, Credit: Bernadette Giacomazzo for HipHopDX, Even As A Raiders Fan, Too $hort Has The Perfect Opinion Of Colin Kaepernick's Protests, Lecrae On Ferguson Riots: "We've Forgotten The Government Works For Us", Meet The Young L.A. Producer Whose Beats Brought Out The Old Kanye, Slimkid3 Explains How Brian Austin Green & Korn Aided The Pharcydes Rift, Could Bay Area Slaps & UK Rap Hybrids Be The Future? The DJ has since received mixed responses from fans on social media. It does not store any personal data. subcat: '', Self explains that he approached Cardi to join the 'Love & Hip Hop' cast, but she initially turned him down. I put her on television, I didnt put her in the music industry, Self- explained. Leave a comment. DJ Self has nowhere to hide when Cardi, Yorma and Rose compare receipts. . On Monday, before Chun-Lis appearance on Stephen Colbert late night show, she stopped by Clue Radio at Power 105.1 and things went left. divId: 'div-gpt-ad-rightrail-3', Make sure you all check out my album ." and she kept on going, speaking fast and furious to get her message across. Used to be a respected DJ.. In 2004, she graduated from Howard University with a bachelor's degree in business and interned at Violator under the mentorship of Mona Scott-Young. Nicki Minaj and DJ Self Get Into Heated Exchange on Social Media I didnt put her in a record deal.. simple. Its bird shit. subcat: '', How Cardi B Really Became Famous - TheList.com He wasn't having any of that and wasn't shy about cutting her off when she got too overzealous. Does Yandy Smith Know Who Hit Samantha Wallace? div_id: 'div-gpt-ad-rightrail-1', When you use that word discover, thats a strong word with discover, Self says. All rights reserved. But, in the same sentence, I may not have done anything for her music career.. Power 105's DJ Self Reacts To Cardi B's Controversial Message - YouTube Self dated Yorma Hernandez who is a Reality TV Star and a professional dancer. Self is the father of one daughter which he names Kayla Gamboa. Self, however, doesnt dwell on what could have been, choosing instead to focus on what is, right now, for himself and the artists he works with. DJ Self Answers If He Thinks He Discovered Cardi B, Says She Never Thanked Him. She claims the real reason why hes upset is that not only did he not get an exclusive interview, but he didnt even get acknowledged or a drop for his show. Women of Power Summit Nicki continued to take aim at DJ Self, even using his crumbly VH1 check for target practice. DJ Self Answers If He Thinks He Discovered Cardi B, Says She Never env: 'prod', *Terms apply. Tags. DJ Self Highlights DJ Self Popularity Most Popular #20945 Born in Nigeria #30 First Name DJ #6 January 20 Reality Star #3 Suck dick & go get that crumby VH1 check. My natural reflex was to stop a fight and prevent any harm between females I have nothing but love for, DJ Self continued. Their relationship on the show was portrayed as tense, with Cardi telling the Gwinnin Entertainment owner that he was disloyal and unsupportive of her music career. Over the weekend, DJ Self joined his home team for the 2018 Powerhouse concert that went down at the Prudential Center in Newark, NJ. } Privacy Policy Boasting a deep association with the likes of Mos Def, Self was also the tour DJ for his artist, Black Jack Johnson. First of all If he discovered her, she would be where Mariah Lynn is no shade. In 2015, Cardi B and DJ Self were both cast members of VH1's reality TV hit, "Love & Hip Hop New York." At the time, DJ Self was more established in the music industry than Cardi B. Cardi B Sets DJ Self Straight | Love & Hip Hop: New York VH1 Love & Hip Hop 1.29M subscribers Subscribe 6K Share 395K views 4 years ago #LHHNY #LHH #VH1 Cardi B and DJ Self face off. Cardi B and Bianca take etiquette training. Cardi B is known to be a confident, sassy lady that says precisely how she feels, whenever she feels like saying it. With the release of Invasion of Privacy, Cardi B went gold in one night and performed on SNL., After facing backlash on social media, DJ Self decided to speak out on Instagram, Any artist that chooses to do something positive with their life should never be discouraged and any future music moguls, I know this world is full of trolls. In one episode, the Gwinin Entertainment executive told Cardi he would rather work with fellow castmate, Mariah Lynn, over her. Lil Durk & A Boogie wit Da Hoodie, Ice Spice Invited to Met Gala 2023 as Special Guest of Anna Wintour, 50 Cent Gives Look at 985,000 Square Foot Space Set to Become G-Unit Studios, Jack Harlows Jackman Album Set for Top Five Debut, N.O.R.E. Erin Boogie is a blogger for BallerAlert.com and producer/co-host of the weekly radio show In the Field Radio. Former Cast Members Continue To Speak On Lea Michele's Glee Behavior, Fans Approve Of Angelina Jolie's Rumored Romance With A Well-Known Billionaire, Jennifer Lopez's Nightmare Schedule For Her Nanny Involved No Days Off. Now, Power 105.1's DJ Self has found himself in a beef with the Queens. He was born on 20 January 1977, in Nigeria. The cookies is used to store the user consent for the cookies in the category "Necessary". He has 797k followers with on Insta and has 283k followers on Twitter. ]); truth is i said Hi she said he back never knew she had an issue with me we only speak when she has a project droppingif you not with that wave please stay from around me but thats very corney to me to have a issue w a person who you have no relationship with and to beef with me the reality hoe the same week ya album dropp, DJ Self wrote. He is also the owner of GWININ Entertainment which was founded in 2014 which represents hip-hop artists like Mariah Lynn, Major Galore and Dream Doll. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. New York radio host and Love & Hip Hop New York alum DJ Self found himself on the Queen rapper's bad side following an interview with Minaj on Tuesday. When host, Math Hoffa, asked how Self felt, as a DJ, to watch Cardi blow up without him, he explained that hes not the first DJ it has happened to. Self explains that he approached Cardi to join theLove & Hip Hopcast, but she initially turned him down. DJ Self Says Cardi B Never Thanked Him, Stops Short Of Saying He Copyright 2022 Rolling Out. The two worked alongside each other on a couple of seasons of VH1sLove & Hip Hop. Jermaine Dupri is stepping in to do some damage control after social media has been . Do Not Sell or Share My Personal Information. Cardi B showed up to Mariahlynn's birthday party in the previous episode, unaware that Self was already at the same party with his girlfriend of one year, Hernandez. He is a radio disk jockey who works at a show on iHeartRadio's Power 105.1 FM and in Shade 45 station. env: 'prod', page_type: 'article', A post shared by The Shade Room (@theshaderoom) on Aug 13, 2018 at 8:33pm PDT, A post shared by The Shade Room (@theshaderoom) on Aug 13, 2018 at 8:37pm PDT, #DJSelf responds to #NickiMinaj ? Stay up to date with our daily newsletter. Selfstopped byMath HoffasMy Expert Opinionpodcast recently, where he was asked whetherCardi Bever thanked him. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". tude.cmd.push(function() { kw: 'mandc,cardi-b,dj-self,my-humble-opinion-podcast', div_id: 'div-gpt-ad-rightrail-3', (view previous posts), A post shared by The Shade Room (@theshaderoom) on Aug 13, 2018 at 8:46pm PDT, cardi bDJ Selflove and hip hopnicki minajvh1, Powered by Source Digital, Inc & The Northstar Group, Hip Hop Entertainment | Hip Hop TV, Film and Video Games, Hip Hop Music | Listen To and Download Hip Hop Tracks, Visit streaming.thesource.com for more information, Diddy Makes Surprise Appearance During Pharrell Phriends Set at SOMETHING IN THE WATER, Swizz Beatz Drops Video for Say Less Feat. DJ Self Says Cardi B Never Thanked Him | Power 99 }); !function(n){if(!window.cnx){window.cnx={},window.cnx.cmd=[];var t=n.createElement('iframe');t.display='none',t.onload=function(){var n=t.contentWindow.document,c=n.createElement('script');c.src='//cd.connatix.com/connatix.player.js',c.setAttribute('async','1'),c.setAttribute('type','text/javascript'),n.body.appendChild(c)},n.head.appendChild(t)}}(document); Daniel Akpan (@MinusTwice) April 6, 2018, Anybody having a bad day, remember DJ Self had a chance to manage Cardi B but was chasing Mariahlynn instead . B.E. aid: '861010', Especially if its fame without money. tude.cmd.push(function() { I put her on television, I didnt put her in a record deal.. Hes managed to remain relevant throughout all the changes in Hip Hop, while still remaining true to his style. BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans. Regardless of what you think about the show, its an opportunity to get exposed to thousands no, millions of eyeballs. Social media makes you feel a type of way. In all honesty, Cardi B had a boyfriend who was incarcerated . SistersInc. Her body ain't ya'll problem ARDIII. }); window.tude = window.tude || { cmd: [] }; The DJ who seemingly inadvertently slighted Cardi B in New York's Wonderland nightclub this week has apologized. Sign up and stay up to date with our daily newsletter. In 2015, Cardi B and DJ Self were both cast members of VH1s reality TV hit, Love & Hip Hop New York. At the time, DJ Self was more established in the music industry than Cardi B due to his work at New York-based radio stations and deejaying at major hip-hop events. Another fan hit Self below the belt, throwing some shade at the dos management of Mariah Lynns career. But soon after the segment from the show Minaj posted a ferocious tweet about Self. Later, Minaj cleared that Self was talking nonsense about Cardi hoping Minaj will make love to him, but it seems the plan was backfired towards him. During one of the altercations, DJ Self put himself in the middle of things and ended up hitting Cardi Bs sister Hennessy, an act he recently admitted that he was not proud of. window.tude = window.tude || { cmd: [] }; You would want me to spread that rumor. tayvion_b_real. But those who think the man born Terrence Walker in Fort Greene, Brooklyn, only started receiving his props after his appearance on Love & Hip Hop: New York beginning in Season 6 are sorely mistaken. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Amina reveals the fate of her pregnancy, and Lexxy threatens to leave BBOD for good. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The reality star went on to explain even though people may believe he doesnt care about women, considering hes a member of the creep squad, he indeed respects them due to his role as a father. I prefer to be an entrepreneur, and encourage the people around me to have that same entrepreneurial spirit, rather than focus on the fame. 1 spot on the Hot 100 and jettisoning herself from Instagram model and wise-cracking Bronx stripper to worldwide rap sensation. DJ Self On "Love & Hip Hop," Being An Entrepreneur & Modern DJ Culture However, things eventually worked out, and the rapper joined the cast. aid: '861010', And, most of all, hes sold thousands of mixtapes that feature hot exclusives from Hip Hop and R&Bs finest (including, most notably, the No. The two have dispelled the rumors over the years, having posed together for pictures on social media. tude.refreshAdsViaDivMappings([ { Minaj was in New York promoting her. #NickiMinaj said shes spilling the tea on #QueenRadio Thursday #DJSelf (view previous posts), A post shared by The Shade Room (@theshaderoom) on Aug 13, 2018 at 8:51pm PDT, Ice Spice Says Leaked Song Is A 'Throwaway', Snoop Dogg In Bidding War With Deadpool Over Ottawa Hockey Team, Lil Wayne Will Livestream Final Stop Of Welcome To Tha Carter Tour, Nick Cannon Shuts Down Six Flags For Twins Birthday: Daddy Loves Y'all!, Troy Ave Shares Graphic Details Of Taxstone Shooting With Nick Cannon, Rick Ross Responds To Neighbors Trying To Stop His Car Show, Drake Is On The Hunt For Rare LeBron Collectable In New Netflix Series, Rihanna Holds 3AM Meeting To Plan $25M Met Gala Outfit, Lil Baby Finally Drops Raunchy Video For Go Hard, Method Man Says GloRilla Is Big In His House: Love Her. Now the Prince of New York wants his props. }); EVENTS During Cardis humble beginnings, the two reality stars worked together on several projects, until things became tense between the two. However, DJ Self continues to be blasted on social media for his decision. 'Love And Hip Hop New York' Recap: Cardi B And Yorma Fight Over DJ Self Cardi B is known to be a confident, sassy lady that says precisely how she feels, whenever she feels like saying it. Self stopped by Math Hoffa's My Expert Opinion podcast recently, where he was asked whether Cardi B ever thanked him. Watch the video above for more of Cardi's castmate confessions . As if enough tea wasnt already provided, Nicki plans to dish on DJ Self even more during Queen Radio on Beats 1 this Thursday (August 16). The 15 Best Cardi B Songs | Highsnobiety But Cardi music better and found a better team , Vickster (@perksofvicky) April 10, 2018. These cookies will be stored in your browser only with your consent. She and DJ Self had been at it for two years. #DJSelf responds to #NickiMinaj ? However, things eventually worked out, and the rapper joined the cast. Instead of just coming on to say hello and then tossing it back to DJ Hed to continue his announcement, Cardi got greedy. Women of Power TECH, PODCASTS Nicki Minaj is busy doing press runs for her latest album Queen, which dropped last Friday, but she had a couple minutes to drag DJ Self. } Cardi B and Mariahlynn Gossip About DJ Self and Swift - VH1 The DJ posted a slow motion video of the incident in which he can be seen hitting Hennessy. A post shared by DJ Self (@djself) Long before Cardi B dropped her Grammy-winning album, Invasion of Privacy, in 2018, the "Be Careful" starlet was clawing her way to the top of the rap. Hennessy told Cardi and from that point on the women had problems with one another. Shortly after his initial post addressing the incident, DJ Self shared a picture. You cant discover something that is there. We also use third-party cookies that help us analyze and understand how you use this website. aid: '861010', DJ Hed was all smiles on a nice sunny day, as he took out his phone to showfans who was standing right behind him. Yandy Smith Still At War With Samantha And Erika, Sabalenka Ends Andreeva Adventure To Reach Madrid Quarters, Brecel Forecasts European Snooker Boom After World Championship Triumph, China's Exit Bans Multiply As Political Control Tightens Under Xi, US Authorities Hunt Alleged Killer Of Five Texas Neighbors, Opposition Protest Leader Detained In Moldova. Her single Bodak Yellow pushed her into the mainstream after she broke several records on the Billboard charts. Her spare time is spent anywhere the sun happens to be shining. It really hurts your feelings and it puts you down, but its a good feeling when they see it and you be like, Yeah! , Cardi B would have the last laugh. 1 best-selling Lox Family Mixtape). He is able to earn his net worth mostly from being a part of the show Love and Hip Hop for three seasons.He also has his own clothing line GWININ which has helped him to increase his wealth. Who Is DJ Self? Nicki Minaj Blasts 'Bitter' Radio Host on Instagram subcat: '', Copyright 2023, Baller Alert Inc. All Rights Reserved, DJ Self Says Cardi B Never Thanked Him, Stops Short Of Saying He Discovered Her During My Expert Opinion Interview [Video], podcast recently, where he was asked whether, Self explains that he approached Cardi to join the.